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Harnessing The Buzz Surrounding Social Media For Your Business

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Posted by Justme on 27/06/2013 at 03:31

Harnessing The Buzz Surrounding Social Media For Your Business

 

If you have been looking for a way to connect with your customers and clients on a simpler and personal level, then social media marketing is probably what you need. It is the wave of the future when it comes to advertising. Use this article to get yourself set up and running.

 

When you are creating a tweet, writing a blog or making a post on Facebook, make sure to create inviting titles to attract clicks. Creative titles and headlines tempt people to read more.

 

Find out where your customers are getting their social fix. You can leave yourself twisting in the wind if you start a social media campaign that reaches none of your target audience. You need to know if your customer base will be reading blogs, are tweeters or perhaps, they Facebook often. Research is the key to maximizing your efforts.

 

When people comment on your site or ask questions, make sure you respond promptly and professionally. You want to let people know that you care, and that you are willing to engage in conversation with them to help them out.

 

Whenever you post something on your blog or update your website, write a Facebook post right away. Perhaps you should plan ahead and write your post in advance so that you are not rushed to do it. Remember that people subscribed to your Facebook posts to be updated about what you are doing.

 

Merge the world of email marketing and social media. Make sure that your emails contain buttons or links to your Facebook or Twitter accounts, with a note that you personally answer customer questions there. In addition, post a link on the registration page to get people to sign up for your newsletter.

 

Social network marketing is relatively new. You should try posting different kind of content and following new trends. Keep track of how interested your audience seems and stop using techniques that do not work well. You will be able to develop successful strategies through a process of trial and error.

 

Make a survey about social networking habits and ask customers to take it. If respondents indicate that they devote an hour or more daily to browsing social media sites, you should take advantage of that fact and create a profile for your business. However, if your audience doesn’t utilize social networks, you may need to focus on other areas.

 

Always track the progress you are making. You should establish statistics showing how much activity you generated and how many new followers you got every week. Try matching up your different marketing strategies with the amount of new customers it brings in to help you come up with even better solutions in the future. You will not know if social media marketing is worth your time if you do not keep track of your results.

 

To spark feedback and activity in your social media marketing, run polls with interesting questions. Facebook has a good feature for this. Polls often go a little viral within social media, but also serve as good conversation starters with your subscribers and followers. It can also yield treasure troves of statistics you can use to target your demographics better.

 

Make sure you post new pictures regularly on Facebook or Twitter. Your friends and followers probably have a lot of content appear in their feeds, and they will be more likely to notice a picture rather than a text. You could very easily create different photo galleries for your products.

 

Fill out as much information as you can about your company on your Facebook page. Don’t make it feel impersonal; put that little extra effort and write a small bio and upload a company logo and pictures from your company that pertain to meetings, parties, promotions etc. Help future customers understand what your company is all about so that it doesn’t seem to be just a logo on the web.

 

Add some type of visual stimulation to your blog posts for your company. There needs to be items included that can add breaks into that large amount of writing. Use logos, video elements, music and sharp graphics to make things look better. However, make sure there is an even balance between the two, you don’t want one more than the other.

 

Link your social media blog to email. In some circles, this may be considered old hat, but there is still plenty of market to be tapped via email. You can simply add a ‘subscribe via email’ link to your page that will allow fans to get on your mailing list.

 

If you have a Twitter account and someone follows it, make sure you return the favor. Most Twitterers expect this courtesy. It shows respect for your customers and lets them know that you do not view yourself as more important or above them. You should always send a tweet to new visitors and follow them as well, you can keep them by doing this.

 

It is important for you to respond to any comments that are left on your Facebook page. Make time to visit the site at least on a daily basis, since timely comments really make a difference. You want to be sure that their idea is still fresh in their mind when you do it. In return, they will appreciate your responsiveness.

 

You’re going to want your company to be as visible out there in the world as possible, This includes participating in other blogs to help build followers that can rely on your sincerity. You’re also going to want to check into how mobile device apps can help your business thrive. With people checking into places these days and interacting through their mobile devices, it is a good resource from which to gain exposure.

 

If you take the advice listed here to get up and running on Facebook, Twitter or any of the other social media sites, you will start to see results quite quickly. There is nothing as satisfying as watching your fans and follower numbers start to grow every time you log on.

 

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